White Rock Pride Week takes place July 15 to 23 this year with a message of inclusivity, diversity and love for everyone. Hosted by the White Rock Pride Society, in collaboration with the City of White Rock,  events take place throughout the week and everyone is welcome!  Here’s your “Guide to Pride” in White Rock:

Pride Flag Raising

July 15, 2022 @ 5:30 pm
In Front of White Rock City Hall

Head to White Rock City Hall, and join City Hall representatives, the White Rock RCMP and community members to witness and celebrate the raising of the Pride Flag and the start of Pride Week in White Rock.

Third Annual Pride Ride

July 15, 2022 @ 7:00 pm
Departs from Centennial Arena | 14600 North Bluff Road

Snag a seat on a restaurant patio along the ride route, or stake out a premium sidewalk seat to cheer on the third annual Pride Ride! Organizers are anticipating almost 100 vehicles, all of which will be brightly decorated with rainbow balloons, streamers and more, as they make their way through White Rock. The ride begins at Centennial Arena and travels east on North Bluff Road, makes a right on Johnston, then left on Fir Street, right on Buena Vista and south on Stayte Street to Marine Drive where the procession will turn right and cruise along the waterfront before finishing at Bishop Road. Click here for the official route map.

White Rock Pride Week

White Rock Farmers Market

July 17, 2022 – 10am – 2pm
Miramar Plaza | 15165 Thrift Avenue

Look for the White Rock Pride Society booth at the Farmers Market on July 17 where they’ll be selling items like Pride flags and rainbow beach bags. And while you’re there be sure to do a little browsing (and shopping) and enjoy the abundance of locally grown food and locally made goods, live music, children’s activities and artisan displays.

White Rock Pride Family Day

July 23rd, 2022 11AM – 5PM
Miramar Plaza | 15165 Thrift Avenue

Pride is taking over Miramar Plaza on July 23 for the first annual White Rock Pride Family Day. This joyful family-friendly street festival is a celebration of Pride and there will be food, local vendors and loads of local entertainment like Drag Queen Storytime, Drag shows, disco dancing competitions and a kids zone.  “This event aims to bring joy, laughter and fun to our White Rock Community, where we can show the world that White Rock is a progressive, vibrant, safe and inclusive city for everyone to visit, live and play here. Where we see one another with love, the world becomes a better place.” Bring your family and friends, all are welcome.

Love is Love Gala

July 23rd, 2022
Peace Arch Curling Club | 1475 Anderson Street

Limited tickets are available for the White Rock Pride Society’s premiere gala event, “Love is Love”.  Featuring a Drag Show, silent and live auctions, photo booth, dinner and candy bar and a DJ hosted dance, the evening promises to be the “mother of all parties”! Tickets are available at Ashberry and Logan (1231 Johnston Road) for $75.00 (Cash Only).

Watch the White Rock Pride Society’s Facebook and Instagram pages for updates and more information about events.